Lionel Messi is giving another display of his US box-office power.
Tickets to watch the football superstar and the reigning World Cup champions Argentina play against Peru in Miami are already going for as much as US$8,400 plus fees, just hours after the pre-sale started, Ticketmaster data shows. On Thursday afternoon, Copa América tickets averaged US$734, according to SeatGeek Inc.
While there are still no resale tickets available on Ticketmaster for other Argentina games, tickets on SeatGeek for their fixture against Chile at the MetLife stadium in New Jersey are going for as high as US$9,700. A pre-sale ticket for that match earlier Thursday in a different section went for about US$280.
The general sale of tickets kicks off February 28, which might ease price swings.
The quick surge shows the drawing power of the eight-time Ballon d’Or winner. Since arriving in the US last year, Messi caused a spike in ticket prices for Inter Miami CF’s Major League Soccer matches. He also brought the team a boon of new sponsors and has found himself starring Super Bowl ads, a documentary and now even has his own line of chicken sandwiches.
The Copa América will kick off in June and was last held in the US in 2016. The tournament is largely seen as a rehearsal to the FIFA World Cup in 2026, which the United Staetes is co-hosting with Canada and Mexico.
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by Carolina Gonzalez, Bloomberg
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